Effective Communication Skills
The rapid expansion of communication platforms now provides new opportunities to meet consumers in their lives at various times of day. So understanding relevant consumer touch points to deliver consistent messaging is a powerful way to make meaningful brand connections.
This workshop will demonstrate how big consumer insights can become inspired creative ideas (the foundation of all great IMC campaigns). Participants will also gain a perspective on the real-world challenges when developing a fully integrated marketing communications plan. Through the use of exercises and analysis of current real world campaigns, participants will learn two essential skills: the knowledge and tools to develop effective integrated marketing communications campaigns, and the skills and commitment to break through organizational barriers and silos to execute the IMC campaigns flawlessly.