Sales Management course to examine the elements of an effective sales force as a key component of the organization’s total marketing effort. The course will extend student’s understanding of marketing’s reach and potential impact in achieving its overarching goals. Course objectives include understanding the sales process, the relationship between sales and marketing, sales force structure, customer relationship management (CRM), uses of technology to improve sales force effectiveness, and issues in recruiting, selecting, training, motivating, compensating and retaining salespeople. Students learn to apply the discussion topics through an interactive project worked on throughout the course.
The course is primarily an interactive discussion including debates, cases, and multiple opportunities to apply the theories that are discussed. A critical element of the class is a group project simulating a typical … though complex … sales management situation; the project includes a written paper with the option for a presentation to the class with verbal defense.
The course is focused on professional, business-to-business (b2b) sales issues and sales management. We frequently draw on our own experiences as consumers (b2c) as a basis for developing perspectives, insights, and understanding of b2b sales themes.